A how-to series like no other.
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The Feature Featuring is a series of short how-to films that each highlight one of WhatsApp’s many amazing features – featuring talent that’s relevant to each feature.
Insight
WhatsApp messages are work-in-progress and off-the-cuff in nature.
Juxtaposing public figures with the utility and connectivity of the brand presents us with a real opportunity to surprise and delight.
Approach
Let’s partner with creators and public figures to infuse personality and energy into WA feature how-to’s.
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Chat Filters
Ft. Tan France
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Video Notes
Ft. Zarna Garg
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HD Media
Ft. Nicolas Heller
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Disappearing Messages
Ft. Anna DeGuzman
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Status
Ft. Joe Ando
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Voice Messages
Ft. Melissa Villaseñor
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Chat Lock
Ft. Karina & Nivi
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Meta AI
Ft. Sohla El Waylly
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Messages Editing
Ft. Pablo Rochat
We’ll create a series of short videos that each highlight one of WhatsApp’s many amazing features and how to use it. Like partnering with an artist to sing a song about Voice Messaging. Or a YA-relevant photographer to give you the 411 on HD photos.
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When these pieces show up in the user’s feed, we want it to feel almost like the user is having a conversation with the creator — a delightful moment of access, entertainment, and discovering something new about WhatsApp.